The RevOps Agency Alternative for Complex B2B Tech

Most agencies hand over the keys and disappear. We design your go-to-market infrastructure, then stay and run the plays alongside your team.

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Andy of purple path presenting a RevOps tech stack built around HubSpot CRM

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Seven Functions a Revenue Ops Agency Should Cover

CRM Implementation

Planning, setup and configuration in HubSpot or Salesforce, data structure, custom objects, lifecycle stages and automation. The right setup is the beginning, not the finish line.

Integration and Iteration

Tools configured for and with the people actually running the campaigns and sequences, then tuned as the motion changes. We build the plane while we help you fly it.

Marketing Operations

Digital marketing and Google tooling, campaign management, event conversion goals, CRM integration, and ROI attribution along a demand generation funnel built to your business, not a template.

Sales Operations

Process design, implementation and optimisation, together with your team: forecasting, goals and attainment metrics, board and investor reporting, all from one source of truth.

Reporting and Attribution

Clear reporting for Marketing, Sales Development and Sales, kept as simple as it can be. From marketing attribution to forecasting, without adding six figures of tooling.

Intent Signals and Data Orchestration

First, second and third party data orchestrated into one signals framework, so you can see which accounts are genuinely in market instead of guessing.

Documentation and Enablement

Everything laid out cleanly for future reference, and your team trained to run it without us in the room.

Andy and Dave of purple path, RevOps agency team

Align People, Process, Systems and Data

RevOps only works when people, process, systems and data all point the same way. We build that alignment inside your CRM, because the CRM is the operating layer for everything from first touch to closed revenue.

Unlike a typical revenue operations agency, we cover the full stack, from the initial data and tooling architecture through to live revenue motions. Built for high-ticket B2B tech companies where a long, complex sales cycle on enterprise deals means every stage needs to be tracked properly, not just the ones that are easy to measure.

Go-To-Market Tech Stack Orchestration

Your tech stack is a resource, not a pain. Drawing on what our founders have run inside scaled B2B tech companies, we know which tools work for which motion, and where AI has changed the answer. If the stack needs adjusting, we lay out a clear path forward.

Not sure where your revenue data stops being trustworthy? That is what the audit is for.

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CRM: Source of Truth

HubSpot, Salesforce, Pipedrive

Contact and Account Intelligence

Apollo, Lemlist, ZoomInfo, Clay, Similarweb/Similartech, Leadfeeder

IP Unmasking, Attribution and Campaigns

Leadfeeder, Albacross, Fibbler, ZenABM, 6sense

Automation and iPaaS

Zapier, Make, n8n

AI in Your Revenue Motion

Tempted to fire your entire sales and marketing team because a stranger on LinkedIn vibe-coded an agent that replaces them all in a day? Hold off. We work out what is actually going on in your revenue motion first, then propose augmentation where it earns its place: email copy, account qualification, research, routing and reporting.

Why Work With Us

Most agencies implement and leave. As operators, not a typical RevOps agency, we work differently: every one of us has run marketing and revenue operations inside scaled B2B tech companies, and we stay running plays alongside your team long after the new setup is live.

purple path didn't just support with setting up HubSpot. They understood our business first, then built the processes and automation around it. What used to be manual and messy now runs cleanly, and that helps us trust the data.
Ana-Maria Banta
Ana-Maria Banta
VP Marketing, GetVocal
purple path integrated our tooling, orchestrated the data and unlocked visibility through clear reporting across marketing and sales development. Instead of guessing, our team gets actionable insights, ready for automated outreach.
Matej Kukučka
Matej Kukučka
CMO, Luigi's Box
purple path adopted AI at the speed of light.
John Quinn
John Quinn
Founder & Executive Chairman, DigitalWell

Frequently Asked Questions

Questions we get asked most often by teams comparing a revenue operations agency with an embedded RevOps operator.

Is this HubSpot only?

No. HubSpot is our core CRM offering, but we also work with Salesforce and Pipedrive, integrate across them, and migrate in both directions.

What happens after go-live?

We stay. The setup is the start of the work, not the end of it. We run the plays with your team and keep adjusting the configuration as the motion changes.

Do we need to buy more tools?

Usually not. We cover everything from marketing attribution to forecasting without adding six figures of tooling. Where a tool genuinely earns its seat, we will say so and explain why.

How long does an implementation take?

It depends on the state of your data and the number of integrations, most projects run 6-12 weeks. We scope the exact timeline after a short audit rather than quoting a number we'd have to walk back.

Can you fix a CRM someone else set up?

Yes. That is most of what we do. If the data already exists, we mirror it first, then migrate cleanly.

Will our team be able to run it?

Yes. Documentation and enablement are part of the build, not an upsell. We build processes around your business, not around your tools.

How is purple path different from a typical RevOps agency?

Most RevOps agencies configure your CRM and hand it back. We stay embedded, run the plays alongside your team, and keep adjusting the setup as your go-to-market motion changes: the implementation is the start of the engagement, not the deliverable.

Start With the Audit

Tell us where your revenue data stops being trustworthy. We will show you what fixing it looks like.

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