Pipeline is Built.
Not Consulted.

We plan it with you. Then we go and build it. Designed for high-ticket SaaS and tech companies selling complex solutions through long sales cycles: senior GTM operators embedded in your business, not a retainer full of slide decks.

Ask what a 90-day GTM plan for your company looks like
Click to start a conversation with the purple path assistant
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Trusted by growth teams at

Marmind logo
Reachdesk logo
fiskaly logo
GetVocal logo
Xtremepush logo
Pentaleap logo
Luigi's Box logo
DigitalWell logo
“

What sets purple path apart is how they integrated with our team and own marketing. From strategy and visual identity to messaging, from content creation to distribution, they handle it all with speed and care. It's the first time we've had marketing that feels both focused on execution and outcomes.

Bernhard Bicher
Bernhard Bicher
Founder & CEO · Onedot
“

purple path adopted AI at the speed of light.

John Quinn
John Quinn
Founder & Executive Chairman · DigitalWell
“

Andy Culligan is one of the best B2B marketers I know and my former colleague.

Daniel Harari
Daniel Harari
Exited Founder, Investor & Board Member
“

purple path has been instrumental in our marketing operations journey. Markus didn't just support with setting up HubSpot. He understood our business first, then built the processes and automation around it. What used to be manual and messy now runs cleanly, and that helps us trust the data. If you're looking for a partner who treats your growth like their own, this is the team.

Ana Banta
Ana-Maria Banta
VP Marketing · GetVocal
“

purple path integrated our tooling, orchestrated the data and unlocked visibility through clear reporting across marketing and sales development, with a focus on an intent/signals framework. Instead of guessing how (branding/demand gen) campaigns perform, which accounts to go after and which ones to prioritize, our team gets actionable insights from our website, ad platforms, and 3rd party sources to align around, ready for automated outreach.

Matej Kukučka
Matej Kukučka
CMO · Luigi's Box

The Pain Is Real

Being Held Back By Marketing?

Campaigns exist. Pipeline doesn't.

Always something running. Rarely anything converting. Sales blames marketing. Nobody can prove what's working.

The Martech stack is broken.

CRM misconfigured. Data you can't trust. Reports that say nothing useful. Decisions made on gut feel.

Your buyers moved. You didn't.

Buyers now research vendors through AI and LLMs, not forms and gated ebooks. Ask your favourite LLM what your company does. Whatever comes back is what the market heard.

Long, complex enterprise deals fall through the cracks.

Multiple stakeholders, high price tags, a sales cycle measured in months, not weeks. Generic demand gen built for quick-decision buyers doesn't carry a deal like that on its own.

What We Do

We Don't Advise. We Build Your Strategy and Execute Fast.

purple path is a next-gen B2B SaaS marketing agency: reimagined as a go-to-market operator, built for high-ticket SaaS and tech companies selling complex solutions through long sales cycles. We embed senior operators, AI, and proven playbooks directly in your business, so strategy turns into pipeline instead of sitting in a deck.

purple path video preview
01

Demand Generation

+

SEO, paid, ABM, content, concentrated on accounts showing real intent.

02

HubSpot Implementation

+

Certified Solutions Partner setup, migration, and enablement, built around your actual use case.

03

RevOps & Martech

+

CRM, automation, and attribution, all part of a stack your team can run.

Fractional marketing experts illustrationDashboard card showing total customers growing 5.51 percent over a monthDiagram of HubSpot, Salesforce, LinkedIn, Claude, website and reporting connected to one hub
How We Work

Embedded. Not outsourced.

We work in your tools, your technology, your systems, and your reality. We bring what's missing, so things can get moving forward immediately. If you need marketing that actually gets the job done, there is a clear path forward. That path is purple path.

No
billing hours.
ramp-up pain.
decisions made by juniors.
Proof, Not Promises

You Might Have Heard of Us Already

Featured in
Business Post logoForbes logo
SaaS Half Full podcastScale Your SaaS podcast
growth path

Listen to our podcast featuring amazing guests like Scott Brinker, Terry Virts, Taylor Jensen, and more.

Watch on YouTube →
Andy Culligan receiving the Marketer of the Year award
Awards

Andy Culligan, the CEO of purple path, won the Marketer of the Year award from Tekpon

Frequently Asked Questions

We understand you want to move fast. That's exactly why we're built to start delivering value from day one, not months into onboarding.

What does a B2B SaaS marketing agency like purple path actually do differently?

Most B2B SaaS marketing agencies hand over a strategy deck and step back. purple path embeds senior operators directly in your team who build the plan and execute it themselves: campaigns, content, funnels, sales support, and pipeline, not just slides. We specialize in high-ticket SaaS and tech companies selling complex solutions through long sales cycles, where generic demand gen doesn't move the needle.

Do you only work with high-ticket, complex B2B SaaS companies?

That's our sweet spot: B2B tech and software companies across Europe selling complex solutions to enterprise accounts through a sales-led motion, typically €10-30M ARR, at Series A or actively raising. Long sales cycles, multiple stakeholders, enterprise deals with high price tags: this is where a real go-to-market operator earns its keep, not a generalist agency running the same playbook for every client regardless of deal size.

How quickly can you start?

We're built to move quickly, not spend weeks in discovery. Once we align on priorities, we start within one working day and begin adding value immediately, even on complex, long-cycle deals.

Will you do the actual work, or will you just produce shiny presentations?

We do the work. Strategy matters, but execution is where results happen: building campaigns, writing content, fixing funnels, launching programs, supporting sales, and driving pipeline, not hiding behind slides.

What if our sales cycle is long and involves multiple stakeholders?

That's exactly the kind of deal we're built for. We align marketing and sales around the accounts and stakeholders that actually matter, so demand generation supports a long, considered buying process instead of chasing quick-win leads that were never going to close anyway.

Can you get full-time people as well?

Yes. We can support with fractional leadership, specialist execution, or help you hire full-time talent when that's the right move. The model flexes around what your business actually needs.

How does the pricing work?

Simple and transparent. We work on monthly retainers, scoped to the complexity of your sales cycle and the level of embedded support you need.

Who is purple path a good fit for?

B2B tech and software companies across Europe, selling complex solutions to enterprise accounts through a sales-led motion: typically €10-30M ARR, at Series A or actively raising, with deal sizes of €10,000+ ARR and multi-month sales cycles. Not a fit for volume SaaS, B2C, pre-product-market-fit companies, or businesses without a sales motion.

Still have questions? Let's talk!

Talk to Us