Pipeline is Built.
Not Advised.
We build the plan with you and bring the team to help you grow pipeline.
Here comes the logo drop
Trusted by growth teams at
We build the plan with you and bring the team to help you grow pipeline.
purple path is a Next-Gen Go-to-Market Operator for B2B software companies. We don't hand over strategy decks and disappear — we embed inside your team and do the work.
Senior operators embedded in your team, doing the work — not directing it from outside. We cover positioning, ICP definition, product launches, competitive intelligence, sales enablement, and go-to-market execution, stepping in as your fractional CMO when you need senior leadership without a full-time hire.
Visibility where your buyers actually search, and content that converts once they find you. We run account-based marketing, paid media, and SEO/LLM visibility, backed by thought leadership, case studies, and outbound content, plus social and event marketing to keep pipeline full.
The systems that make marketing measurable and scalable. We set up your CRM and marketing automation, build your ABM and intent data stack, bring in sales development support, and keep reporting and KPIs aligned across sales and marketing.
Listen to our podcast featuring amazing guests like Scott Brinker, Terry Virts, Taylor Jensen, and more.
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Andy Culligan, the CEO of purple path, won the Marketer of the Year award from Tekpon
What sets purple path apart is how they integrated with our team and own marketing. From strategy and visual identity to messaging, from content creation to distribution, they handle it all with speed and care. It's the first time we've had marketing that feels both focused on execution and outcomes.
purple path adopted AI at the speed of light.
We understand if you want to move fast. We get it, we move at lightning speed too.
Still have questions? Let's talk!