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Blog

No Bullsh*t Blog

Intent Data Meets the SDR Queue: What Actually Changes in the Outbound Sequence

Intent data in the CRM doesn't help if the SDR's cadence, timing, and channel mix stay the same. Here's exactly what changes in the outbound sequence when a real signal fires.

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Ranking Accounts by Intent: A Practical Scoring Framework

A 0-100 intent score is useless until someone decides what an 82 means versus a 54. Here's how to turn scores into tiers, routing rules, and queues your reps will actually work.

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When Intent Signals Are Wrong: False Positives in Account Prioritization

Your intent platform flagged 40 accounts this week. A chunk of them are competitors, job seekers, and a grad student writing a thesis. Here's how to find out which chunk, and what to do about it.

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Intent Data Scoring: Building a Model That Doesn't Just Reward Website Visits

Most intent scoring models rank a competitor's analyst above your actual buyer. Here's the weighting formula that fixes it, with worked numbers.

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Guides

Practical go-to-market resources

Cover of the purple path go-to-market strategy checklist guide

How to Create Your Go-To-Market Strategy (checklist)

This guide will walk you through the top 10 marketing challenges scaleups face and provide an actionable path to overcome them.

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Cover of the guide to B2B SaaS release communication

How to Nail B2B SaaS Release Communication

Have you ever felt that your communication is not worthy of your product releases? This guide will help you set up your product releases for success.

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B2B SaaS Win-Loss Analysis

Win-loss analysis is the secret to understanding why you win or lose deals. It’s surprisingly simple yet super powerful.

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B2B SaaS State of the Union

This guide outlines the B2B SaaS strategic trends in 2025, helping you stay ahead of the curve.

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Podcast

growth path Podcast

#57 - Melody Sinclair-Brooks

Melody came onto growth path to chat about how to scale high-quality content without losing the founder's voice — and why the future of B2B growth lives somewhere between authentic storytelling and LLM-friendly publishing.

56 - Janessa Drainville

Janessa came onto Growth Path to talk about how she pulls customer feedback from sales calls, Gong, Reddit, and help channels to find sticking points, then turns those insights into content like community posts and webinars that build brand trust while addressing real customer pain points in AI marketing.

#55 - Liam Dunne

Liam discusses how traditional SEO tactics may not cut it in the age of AI. Instead, it's about consistency and relevance in your messaging across platforms.

#54 - Emer Mc Ginley

Emer came onto growth path to chat about the stuff most companies get wrong about customer experience, why she deliberately took jobs she wasn't qualified for, and what 20+ years inside Amazon actually taught her about building something that lasts.