No Bullsh⁕t Blog

Understand the difference between AI Agents and AI Assistance, and learn how to leverage in B2B SaaS.

About 10% of startups fail within their first year, and about 20% fail within two years. Learn more about how many startups fail each year, along with why they fail.

Discover the top AI tools for 2025 that enhance every aspect of your B2B SaaS Go-to-Market strategy, from planning to execution.

Learn how to WIN in a highly competitive market with specific areas to focus on.

Learn what to do with Linkedin strategy in 2025, from sponsored thought leaderships posts to what to share and how.

Learn the differences between Marketing Funnel and Flywheel to help you structure your efforts in the most profitable way.

Learn the advantages of bringing on agile GTM partners, comparing them to larger, well established marketing giants.

Learn what makes a Product Marketer incredibly valuable to B2B SaaS teams.

Forbes interview with David Miller; his experience working in B2B SaaS and more on purple path

B2B SaaS marketers juggle tight deadlines, remote communication, and endless tasks. To support, AI tools like Gemini, ChatGPT, Claude, and Perplexity can boost productivity and content quality. Learn the strengths and weaknesses to each of the tools.

Learn which AI tools are a must for marketers in 2025. Leverage trends and the platforms to help your marketing team stay ahead of the curve.

Highlights on Account-Based Marketing (ABM) for B2B SaaS companies, detailing strategies for targeting high-value accounts, crafting personalized content, and enhancing collaboration between sales and marketing teams.

Discover the 6 must-does when identifying B2B SaaS Ideal Customer Profiles (ICP). Walk step by step to ensure you have all ICP-knowns in place to create a better Go-to-Market motion.

Learn how to build your TAM list that the sales and marketing teams can leverage in B2B SaaS Go-to-Market.

In B2B SaaS, to secure market share and achieve sustainable growth, a well-defined marketing strategy needs to be your weapon of choice. But crafting a winning strategy isn't just about outlining tactics and channels. It's a meticulous process that d

Do fractional marketers live up to the hype? Let’s dive into the world of B2B SaaS fractional marketers, and see if they really deliver as promised.

No doubt, the world of startups is a thrilling rollercoaster ride. Ideas spark, innovations ignite, and overnight successes become the stuff of Silicon Valley legend. However, for every overnight success story, there are countless tales of promising

B2B SaaS marketers constantly face the pressure of proving ROI. Boardrooms are filled with questions like "What's the return on investment (ROI) of this campaign?"

As we race towards 2025, shrewd B2B marketers are already crafting their strategies to propel their scaleup companies to new heights. But what separates the also-rans from the industry leaders?

purple pickle, the co-venture of four marketing expert entities, has finally hit the market. After a year of brainstorms, creative dinner talks, and long meetings, purple pickle was born.

At €10-15M ARR, a company can afford roughly one senior RevOps hire, or the equivalent budget spread across a fractional bench of specialists. Here's the actual tradeoff, not the theoretical one.

A fixed retainer, a performance-based fee, and a hybrid structure each put ROI risk on a different party. Before signing with a B2B SaaS marketing agency in Ireland, know exactly who's carrying the downside if pipeline doesn't move.

Recruiting a senior marketing hire in Dublin or Cork takes months before they've launched a single campaign. Here's the actual timeline, stage by stage, compared to a fractional model that starts producing work within days.