The way B2B buyers find solutions has shifted, and it didn't ask permission. A growing number of senior buyers now open ChatGPT, Perplexity, or Claude and ask for a recommendation rather than running a Google search. The AI responds with a paragraph, maybe a shortlist, and that's often where the consideration set closes.
If your brand isn't cited in that answer, you weren't in the room.
That reality is why purple path has become an official European Agency Partner for Otterly.ai, the leading platform for Generative Engine Optimization (GEO).
Our team focuses on Ireland, the UK, and Western Europe, and our mandate goes well beyond plugging in a dashboard. We own the GEO performance of the businesses we work with: strategy, execution, and reporting.
TL;DR: purple path is now an official Otterly.ai Agency Partner for Ireland, the UK, and Western Europe. We don't just implement the technology; we own our clients' GEO performance end-to-end, covering strategy, execution, and reporting. If AI models aren't citing your brand in the answers your buyers are reading, that's a revenue problem. We fix it.
Search Engine Optimization was about ranking. GEO is about being the answer. When an AI model responds to a query, it doesn't return ten blue links. It synthesises sources into a recommendation, and the brand it cites is the brand that wins the moment.
Gartner has projected that traditional search engine volume will decline by 25% in 2026 as users migrate to AI-powered interfaces. That shift is already happening. A CFO researching treasury management platforms, a VP of Engineering evaluating DevOps tooling, a CRO asking which outbound platform works best for SaaS, they're increasingly getting that answer from AI, not from a search results page.
GEO is the discipline of ensuring your brand is the one being cited. It requires understanding which sources the AI trusts, how your brand is positioned relative to competitors in AI-generated responses, and where the gaps are.
Most B2B tech companies currently have no visibility into any of this, making it even harder for them to take real action.
Otterly.ai is the first platform built specifically for this problem. It lets us monitor how brands appear across LLMs including GPT-4, Gemini, and Perplexity, track Share of Model (how often your brand surfaces relative to competitors in AI responses), assess sentiment (cited positively as a leader, or faintly damned as a legacy option), and trace which sources the AI is actually pulling from.
That last capability is particularly valuable. When we can see that a specific analyst piece or customer story is being used as a primary source by Perplexity, we can double down on that format. When we see a competitor consistently outperforming a customer in AI responses despite having an inferior product, we can identify exactly why and close the gap.
GEO is a playbook most B2B go-to-market teams still struggle to execute. purple path pairs strategic depth with the hands-on implementation muscle to actually close that gap for their customers. I'm thrilled to welcome them as an Agency Partner in the OtterlyAI ecosystem, helping B2B tech brands execute real AI Search strategies.
Most tool partnerships follow a familiar pattern: an agency resells access, the client gets a login, and the dashboard sits largely unused because nobody has the bandwidth or expertise to run it. That's not the model here.
purple path owns GEO performance end-to-end. We set strategy, execute the content that improves AI citation rates and report on outcomes.
Our mission is to support B2B Tech Companies that need experienced marketing, waith purple path as a Next Gen Go-to-Market Agency that parachutes people, tools, and proven GTM playbooks into businesses.
Unlike traditional marketing agencies, purple path is built up of GTM leaders and operators with decades of customer-side experience, focusing on execution enabled by the latest tech. The team helps customers reach their pipeline goals fast.
"Our customers are getting found by AI,” said Andy Culligan, CEO of purple path. "They see impressions going up in Google Search Console and assume something in their outbound changed. What's actually happening is buyers are discovering them through generative AI responses and navigating straight to the site via LLM citations, completely bypassing traditional attribution. Otterly.ai has given us the visibility to prove that, optimise it, and give our customers proper reporting. More importantly, we can act on that data, which is where the true value lies."
When we take on GEO performance for a customer, the engagement covers:
Setup and baseline. We implement Otterly.ai monitoring and map the citation landscape: which sources are being used, where the clustomer sits relative to competitors, and where the biggest gaps are.
Strategy. Based on the data, we define which content types, formats, and distribution channels will most effectively improve AI citation rates. This isn't guesswork; it's driven by what AI is already citing.
Execution. We produce and distribute the content, make technical adjustments to schema and site structure.
Reporting. We tie GEO performance to citations, mentions, and share of voice. And this is done regionally.
As outlined in a deep dive into how to win at B2B marketing in 2026, the companies that pull ahead this decade will be those that master GEO alongside RevOps and expert-led content. This partnership is the GEO pillar of how purple path builds modern B2B marketing engines. Alongside demand generation, ABM, and RevOps, it completes the picture of how high-growth SaaS and tech companies get found, trusted, and chosen in 2026.
Is this just SEO with a new name?
No, and the distinction matters. SEO optimises for search engine crawlers and ranking algorithms. GEO optimises for how AI models ingest, interpret, and cite content when generating answers. The tactics are different, the metrics are different, and the content strategy is different. Some SEO fundamentals carry over, but treating GEO as a rebranding exercise is how you end up invisible in AI search.
What does "owning GEO performance" actually mean?
It means we're accountable for outcomes, not just outputs. We don't hand you a report and leave. We set the strategy, produce and distribute the content. If it's not working, that's our problem to fix.
How long before we see results?
GEO is not a pay-per-click channel. Building authoritative presence in AI responses takes consistent content and technical work over months, not days. That said, benchmarking gives us early signals within the first few weeks, and we start optimising against those signals immediately. Customers typically see meaningful movement in three months.
Do we need to replace our current marketing setup to work with you?
No. purple path is fractional by design. We integrate with your existing team and stack, filling the GEO capability gap without requiring you to rebuild what's already working.
Ready to find out where you stand?
Most companies we speak with have no idea how AI models are describing them right now. Some are being recommended. Some are being faintly mentioned. Some don't appear at all. The first step is finding out.
Contact purple path to talk GEO visibility for your brand.