B2B SaaS Win-Loss Analysis
Win-loss analysis is the secret to understanding why you win or lose deals. It’s surprisingly simple yet super powerful. This template will help you to:
- Get deep insights about your ICP: The template was designed to get the right insights from the sales process. Understand what motivates them, the key challenges they must address, who is involved in purchasing, etc.
- Get instant feedback on your messaging: Sales pitches are the best to test your messaging and positioning because you can get instant feedback. Collect the feedback and modify your messaging if needed.
- Learn what makes your product stand out: The template helps you understand the “Aha! moment“ during the sales cycle. What part of your offering makes your prospects excited? What are the lagging parts of the product? What are the recurring questions and requests your team doesn’t feel confident with?
