Go-to-market strategy and execution

We're the Demand Gen Agency Behind B2B Pipelines With Complex Sales Cycles

MQLs are dead. What's alive: enterprise buyers completing most of their journey before Sales ever hears from them.

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Andy Culligan presenting

Trusted by go-to-market teams at

purple path founders

Build enterprise pipeline

Go-To-Market Strategy for Landing Enterprise Customers

Most companies we meet have marketing activity, but no pipeline to show for it. As a demand gen agency built for high-ticket B2B tech companies landing enterprise deals through long sales cycles, we build the plan and embed the operators who execute it, inside your team, not from the outside.

Have an in-house team? We embed alongside them and move fast. Have none? We bring both strategy and execution.

What we execute

Six Functions of a Modern Demand Generation Agency, Run End to End

This is what a demand gen agency should actually deliver: not a media plan, but a system that turns spend and content into pipeline.

01

Content & Brand

Social content, thought leadership, and web content built for LLM visibility (AEO/GEO) and traditional search, plus design and video

02

Paid Media & Performance Marketing

Google Ads, ABM with LinkedIn ads, software review platforms

03

Event Management

Trade shows and industry events that deliver ROI

04

Martech & RevOps

CRM, marketing and sales automation, and dashboards that make sense

05

Product Marketing

Go-to-market strategy, messaging, positioning, sales enablement, product launches

06

Marketing & Sales Alignment

Getting Marketing and Sales working toward shared goals

Not sure which of these you need first? That is what the plan is for.

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Operators, not advisors

Why Work With Us

We're operators, not consultants, and not a typical demand gen agency that hands off execution to a junior team. Every team member has run marketing inside scaled B2B tech companies, and we bring that experience into your team, not a deck. AI runs through everything we do, as a force multiplier for identifying the right accounts and scaling outreach, right down to knowing when to go hyper-personalised instead.

Customer quotes

What sets purple path apart is how they integrated with our team and own marketing. From strategy and visual identity to messaging, from content creation to distribution, they handle it all with speed and care. It's the first time we've had marketing that feels both focused on execution and outcomes.
Bernhard Bicher
Bernhard Bicher
Founder & CEO, Onedot
purple path integrated our tooling, orchestrated the data and unlocked visibility through clear reporting across marketing and sales development. Instead of guessing, our team gets actionable insights, ready for automated outreach.
Matej Kukučka
Matej Kukučka
CMO, Luigi's Box
purple path didn't just support with setting up HubSpot. They understood our business first, then built the processes and automation around it. What used to be manual and messy now runs cleanly, and that helps us trust the data.
Ana-Maria Banta
Ana-Maria Banta
VP Marketing, GetVocal

Grow with us

Get the Plan First: From a Demand Gen Agency That Executes

Tell us where your go-to-market motion is stuck. We will show you what running it looks like.

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Frequently Asked Questions

Questions we get asked most often about working with purple path.

Do you replace our in-house marketing team?

No. We work with the team you have, and cover the gaps you do not. Our operators embed alongside your people, not instead of them.

How long does a strategy engagement take?

We typically deliver the go-to-market plan within 2 to 3 weeks. Execution starts immediately after, so there is no dead time between strategy and action.

What does this cost?

Scope and retainer level vary by engagement. We start with a call to understand where you are, then propose a structure that fits. We also advise on how to allocate your marketing budget for maximum pipeline impact.

Which companies do you work with?

B2B tech and software companies across Europe, selling complex solutions to enterprise accounts through a sales-led motion. Most are around €10-30M ARR, at Series A or actively raising, with deal sizes of €10,000+ ARR and multi-month sales cycles. Not a fit for volume SaaS, B2C, pre-product-market-fit companies, or businesses without a sales motion.

Can you own our CRM and martech stack?

Yes. Our RevOps practice covers CRM configuration, marketing automation, and the integrations that tie them together. We set it up, train your team, and can own ongoing optimisation.

How is purple path different from a typical demand gen agency?

Most demand gen agencies run campaigns and hand you a dashboard. We embed operators directly in your team, own the strategy and the execution, and stay accountable for pipeline, not just spend or activity metrics.