What a moment. What a massive moment for purple path, for SaaS marketing, and for anyone who’s ever believed in doing things differently.
We’re beyond proud to share that Andy Culligan, our CEO and Co-Founder, has officially been named Marketer of the Year at the 2025 Tekpon Awards.
Yes, those Tekpon Awards. The ones dubbed the Oscars of SaaS, where the global B2B elite gather in Bucharest to celebrate the boldest brands, the sharpest minds, and the strategies actually moving the needle in SaaS.
Out of many talented nominees and a shortlist stacked with marketing heavyweights, Andy rose to the top.
purple path officially launched just nine months ago, in September 2024, built from scratch and bootstrapped with belief. What started as a series of cross-colaboration fractional gigs and marketing experiments between four long-time friends and ex-colleagues quickly evolved into a core of fully-remote, full-service Go-to-Market partner.
The company was quickly recognized and featured in Forbes, profiled in Ireland’s Business Post. The most notable successes have been the ability to drive pipeline for SaaS customers.
Now, Andy’s recognition at Tekpon isn’t just a personal win, it’s a milestone that cements purple path’s place on the global stage.
If you work in SaaS, you probably know his name already.
Andy’s a Fractional CMO with his toe dipped in the role of CRO, a veteran of martech platforms like Emarsys (now SAP), Exponea (now Bloomreach), and Leadfeeder. He’s scaled startups across Europe and the US, helped companies like Xtremepush, Reachdesk, and Luigi’s Box find their footing and further ignite, becoming the go-to name when it comes to ABM, demand gen, and full-funnel strategy.
He believes in getting the right things done, fast. He’s not big on BS. But he is big on results.
And this Tekpon crown?
That’s just further proof of what happens when you mix experience with obsession, integrity with hustle, and honesty with big ambition. And he put together a team that can keep up and shares in his massive vision.
To celebrate the win, we’re not taking a victory lap. We’re turning the spotlight on you.
Introducing:
Get Your Marketing Roasted — the honest (and fun) strategy teardown you didn’t know you needed.
Andy Culligan just won Marketer of the Year. Now he wants to roast YOUR marketing.
Because your marketing deserves more than polite feedback or cookie-cutter audits.
Over the course of 1 month, you’ll get 3 sessions with Andy and the purple path crew. We’ll dissect what’s working, what’s not, and help rebuild a sharper, smarter strategy FOR FREE.
This isn’t a sales trap. This is real strategic firepower. And its on the house.
And when the dust settles? You’ll share your story and results on an exclusive episode of our very own growth path podcast.
✅ 3 power-packed calls with the purple path experts
✅ 1 to review the plan, 1 to check progress, 1 to finalize
✅ A fully reviewed, ready-to-go marketing plan
✅ Featured guest spot on our podcast growth path
This campaign isn’t just a flex, it’s a firestarter.
So if you're brave enough to sit in the hot seat and ready to come out with a plan that actually works?
You'll definitely want to get roasted. We dare you.
