
Markus gets paid channels performing, martech stacks in order, and reporting reliable enough to act on. He runs purple path's Revenue Operations practice, helping clients execute on- and offline campaigns with a clear plan and a clear path to ROI.His toolkit spans CRM data orchestration, PPC/SEA, ABM, the full Google stack, and inbound and outbound demand generation. He specializes in Salesforce and HubSpot:, setting them up right and reporting out of them properly, and extends into sales enablement automation, data orchestration and API integration, and digital marketing across SEA, LinkedIn, Facebook, and third-party lead gen. Before purple path, he built demand gen and marketing ops functions at Emarsys, Exponea, Reachdesk, and Adverity.