
Dave leads purple path's content team, getting clients' inbound, outbound, thought leadership, social, and video content running fast, and making sure it actually works. In an AI-saturated content landscape, he's focused on the thing that still wins: content that engages and delivers real value.He's spent his career shaping content marketing strategy for SaaS companies globally, and previously as Head of Content at Minit Process Mining and Senior Copywriter at Exponea. He also built and exited his own company, Elite Language Center, over nearly nine years as CEO. His work has been featured in Forbes, and he's increasingly focused on LLM visibility, making sure content shows up where AI-driven search is heading next (GEO/AEO).