Balázs Kovács

Balázs helps clients understand their competition, market, and customers, then turns that understanding into positioning and messaging that actually resonates. He leads purple path's product marketing practice: TAM and ICP research, product messaging, sales enablement materials, and go-to-market prep and communications for new product launches.He's built and led product marketing functions at Infobip, Alokai (Vue Storefront), Tresorit, and Emarsys. At purple path, he also builds the tools, processes, and AI-powered automation that let the team move faster, pulling product, marketing, and go-to-market teams together so clients get the most out of what they've already built.