Andy Culligan

Andy is a fractional CMO, CRO, and marketing advisor who's spent his career getting sales and marketing teams to focus on one thing: commercial results. Before co-founding purple path, he ran marketing for companies including Emarsys, Exponea, Loadfeeder, Censhare, and Luigi's Box.His approach to Account-Based Marketing is no-nonsense, built to motivate teams and drive revenue, not vanity metrics. At purple path, Andy sets the direction and focus for clients' marketing plans, then coaches senior marketers on how to execute fast and get more out of the resources they already have. With deep experience on both the sales and marketing sides, he brings a proactive, personalized approach to every go-to-market strategy he touches.‍