# purple path

> go-to-market at the speed of AI

purple path is a next-gen go-to-market operator (agency, for search purposes) for B2B tech companies. We embed experienced marketers, AI, and proven playbooks directly into your business to build and accelerate pipeline. Not a slow agency. Not an unfit in-house hire. Operators who've run enterprise go-to-market from the inside.

## Who we work with

B2B tech and software companies in Europe, mainly Ireland, UK, and DACH, selling complex solutions to enterprise accounts through a sales-led motion. Typically €10-30M ARR, Series A or raising, deal sizes of €10,000+ ARR with multi-month sales cycles. Often shipping or launching an AI product, with a martech/RevOps stack that's immature or broken, and little to no visibility in LLMs and AI search.

## What we do

### Martech & RevOps
The infrastructure that makes marketing measurable and scalable: HubSpot and CRM setup and optimization, marketing automation, ABM stack and intent data tools, SDR support, reporting and attribution, budgeting and KPIs aligned across sales and marketing.
https://www.purplepath.io/blog/how-to-align-sales-and-marketing-for-enterprise-gtm

### Demand Generation
Visibility where buyers actually search: account-based marketing built on buying intent, paid media, LLM visibility (AEO/GEO), onsite and offsite content, thought leadership, outbound content, case studies, social, event marketing.
https://www.purplepath.io/blog/how-to-win-at-b2b-marketing-in-2026-aeo-revops-and-the-right-experts

### Fractional go-to-market Leadership & Execution
Senior operators embedded in your team, doing the work: positioning and messaging, ICP definition and market research, product launches, competitive intelligence, sales enablement, go-to-market strategy and execution, sales-marketing alignment, fractional CMO leadership.
https://www.purplepath.io/blog/marketing-leadership-for-hire-the-b2b-saas-guide-to-fractional-success-in-2026

## Why purple path

Marketing that exists but doesn't produce pipeline. A tech stack nobody trusts or maintains. Buyers researching vendors through AI tools and LLMs instead of forms and gated ebooks. These are the three problems purple path solves, with people and AI working together, not AI as a gimmick.

## What clients say

> "With purple path, we gained a marketing partner, operating as an in-house team. Our brand, product marketing, and go-to-market strategy have truly leveled up with their team."
> — Bernhard Bicher, Founder and CEO, Onedot

> "purple path adopted AI at the speed of light."
> — John Quinn, Founder and Executive Chairman, DigitalWell

## Contact

https://www.purplepath.io/contact