TRUSTED BY GO-TO-MARKET TEAMS AT
Go-to-market strategy and execution
MQLs are dead. What's alive: enterprise buyers completing most of their journey before Sales ever hears from them.
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TRUSTED BY GO-TO-MARKET TEAMS AT
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BUILD ENTERPRISE PIPELINE
Most companies we meet have marketing activity, but no pipeline to show for it. We build the plan and embed the operators who execute it, inside your team, not from the outside.
Have an in-house team? We embed alongside them and move fast. Have none? We bring both strategy and execution.
What we execute
01
Content & Brand
Social content, thought leadership, and web content built for LLM visibility (AEO/GEO) and traditional search, plus design and video
02
Paid Media & Performance Marketing
Google Ads, ABM with LinkedIn ads, software review platforms
03
Event Management
Trade shows and industry events that deliver ROI
04
Martech & RevOps
CRM, marketing and sales automation, and dashboards that make sense
05
Product Marketing
Go-to-market strategy, messaging, positioning, sales enablement, product launches
06
Marketing & Sales Alignment
Getting Marketing and Sales working toward shared goals
07
KPIs & Reporting
A KPI framework and dashboards built to prove pipeline impact
Not sure which of these you need first? That is what the plan is for.
Book a callOperators, not advisors
We're operators, not consultants. Every team member has run marketing inside scaled B2B tech companies, and we bring that experience into your team, not a deck. AI runs through everything we do, as a force multiplier for identifying the right accounts and scaling outreach, right down to knowing when to go hyper-personalised instead.
Customer quotes
Andy aligned our marketing and sales teams, built an automated business development process, and helped us beat our targets. A pleasure to work with – professional, hands-on, gets things done.
As our fractional CMO/CRO, Andy aligned marketing and sales – and we doubled our revenue in just over 4 months. The numbers speak for themselves.
Andy is the model Global Enterprise SaaS CMO. He and his team drove strong company growth and built a solid ABM process with sales to support it.
GROW WITH US
Tell us where your go-to-market motion is stuck. We will show you what running it looks like.
ALL THE ANSWERS
Questions we get asked most often about working with Purple Path.
Do you replace our in-house marketing team?
No. We work with the team you have, and cover the gaps you do not. Our operators embed alongside your people — not instead of them.
How long does a strategy engagement take?
We typically deliver the go-to-market plan within 2–3 weeks. Execution starts immediately after, so there is no dead time between strategy and action.
What does this cost?
Scope and retainer level vary by engagement. We start with a call to understand where you are, then propose a structure that fits. We also advise on how to allocate your marketing budget for maximum pipeline impact.
Which companies do you work with?
B2B tech companies targeting enterprise buyers, typically with complex sales cycles. We are best suited for scale-ups who need a repeatable go-to-market motion fast.
Can you own our CRM and martech stack?
Yes. Our RevOps practice covers CRM configuration, marketing automation, and the integrations that tie them together. We set it up, train your team, and can own ongoing optimisation.